Gretchen Weaver ― It is important in marketing to understand results of the activities that contribute to brand recognition, lead development and loyalty. Yet time is limited and B2B so often has more to accomplish than their small marketing departments can handle. So, what do we measure that will help us deliver results that gets marketers on the same team as sales?
[...]They say bad things happen in three’s. Well, not sure if that’s really true but I can say that it happened in my family recently. We received two pieces of bad news back-to-back and then an unexpected death right afterward. What a week.
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What do you get when you combine a leading health care facility with a rockin,’ Pittsburgh-based marketing firm?
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Gretchen Weaver ― CommuniTech’s focus this week is creativity. Just as I began to write my blog on the subject, my iPhone gave me the news. Maurice Sendak had died. (Inspiration comes from all kinds of places, you know?) I didn’t know Mr. Sendak, but his work and what I know about his life sure have been a part of me.
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Pam Rak – For my clients, I use words and concepts to tell their stories through marketing campaigns and programs. But in my personal life, creativity takes on a whole new dimension – still through words, but through imaginative story-telling.
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Sarah Carr ― When it comes to working with 3D on a computer (in videos and such) my sculpture education comes into play big time.
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Robin Brun ― Robin’s our rockin’ lead designer at CommuniTech. She’s passionate about her work and really everything she creates – including this piece – painted in the name of good times and memories shared.
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Peggy Fitchwell-Hill ― I love to write about the positive attributes of a brand – making them rise to the top and always through a great story. Whether it’s medical technology that increases quality of life- and saves lives – or, one of our region’s nonprofits that does the same! I work at it … and I volunteer it most every day.
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Gretchen Weaver ― When something stressful happens, we’re told to “keep busy” and to “get your mind off of things.” In our busy days of trying to fit too much in, we’ve trained ourselves to feel unproductive when we simply sit to think.
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Once upon a time, there were three creative people who drove brand image and messaging in an advertising firm – and they had all the time in the world and big, bad budgets to get it done. You could be one of 10 lucky (and creative!) winners of our Rockin’ T-shirt and a $10 iTunes gift card.
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