Around the Web – April 23, 2012

7 Reasons Marketing & Customer Service Need to Work Together
If you’ve read our articles on the benefits of sales and marketing alignment, you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration.

Social Media + Earth Day: 5 Must-Reads
Yesterday was Earth Day, but the information and recommendations shared in some of these 5 must-reads can help you be “greener” every day of the year.

It is vitally important to have a social media and web monitoring solution already working to identify the crisis as well as a plan in place to counteract the crisis.