Around the Web – April 24, 2012

How to Keep Your Online Reputation Strong
Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online?

Toy Maker Plays With Social Media to Grow Sales
Top toy makers Hasbro and Mattel are struggling through tough quarters, but smaller U.S. rival Step2 grew its toy sales over the past 18 months, in part by employing social media and web review software.

Optimized Is the New Integrated
It is vitally important to have a social media and web monitoring solution already working to identify the crisis as well as a plan in place to counteract the crisis.