Why tech advertisers should target women
More women bought smartphones in 2010 than men, and nearly 80% of women say they control the TV buying process in their household, so why are tech advertisers still targeting men?
Social Customer Care and WOM Marketing: A Match Made on the Web
If beneficial WOM is the end-all of market drivers, how exactly does one drive positive conversation on the social web? In a medium where anyone can say anything, how is a brand supposed to manage its image?
5 Ways to Build a Solid Email Marketing List
Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale.