PointRight knows the value of strategic, integrated PURL campaigns. And when it comes to executing them with success, no one knows how to fuel it and drive it like CommuniTech. The latest campaign is based on the theme, “Headaches on the 2012 Horizon. Forget the aspirin. You need predictive analytics to ease these pains!” It’s targeted to long-term care providers and runs March through June.
Why it rocks:
PointRight’s PURL campaigns, on average, generate a 3-5% response rate – that’s phenomenal versus the standard .5-1% expected result rate of traditional direct marketing. “If you’re still using traditional direct marketing, it’s time to think anew,” says Pam Selker Rak, president of CommuniTech. “Integrated PURL technology drives higher results, enables instantaneous lead triggers to the sales team and enables you to bridge the gap between marketing costs and sales results. With PURL, you get much more marketing intelligence and that’s why we can no longer, in good conscience, conduct old-fashioned direct mail anymore.”