Client:
Zimmet Healthcare Services Group
Project:
New Corporate Website, Brochure and Trade Show Display
Why it rocks:
When Zimmet Healthcare wanted an extreme makeover to some of its core branding initiatives, CommuniTech went to work! We developed a positioning of “Reimbursement and Compliance Solutions from A to Z,” which plays into the “Z” in Zimmet’s name. We also broadened their corporate color palette and tied the integrated look and feel together throughout their new brochure, website and trade show exhibit. “We worked to build a consistency in both messaging and design that will further enable Zimmet to build brand awareness and retention in the markets they serve,” said Pam Selker Rak, president of CommuniTech. “Now that these foundational pieces are in place, we’ll turn our attention to a PURL demand generation campaign that will help promote their leading services to the healthcare industry.”
