Shannon Webber, PR Specialist Everyone knows that tradeshows require significant investments of money and time spent by your marketing and sales reps. Justifying the expense is easy enough – your organization must have a presence, right? But there is much … Continue reading
Shannon Webber, PR Specialist Capitalizing on Customer Loyalty with Value-Based Reference Programs Knowing what customers really want can be confusing and organizations that manage reference programs are faced with a seemingly impossible task. On one hand, they must transform existing … Continue reading
Shannon Webber, PR Specialist Competition is getting tougher and consumer habits are changing. This means you have to know what to expect and how to best use the current trends to increase your bottom line. Here is a snapshot of … Continue reading
